Friday, October 28, 2005

Product Review: Boingo Wireless Internet Access


About the company: "Boingo® provides software technology and roaming services that help bring the wireless Internet to the masses. The company has assembled a large and rapidly growing roaming system with tens of thousands of hot spot locations under contract around the world.”

The big pitch: Unlimited connect time for a low monthly fee on the easiest-to-use worldwide network of wi-fi hotspots.
Boingo was founded in 2001 by Sky Dayton, previously known as the founder of Earthlink, and has since won countless recognitions as one of today’s best startup companies as well as one of the fastest growing electronic companies on the planet. Boingo’s goal from its onset was to create the largest network of highspeed hotspots in the world. They are currently growing quite rapidly to offer extended services such as connection software and internet phoning through its partners.

With over 20,000 hotspots around the world it is clear that Boingo is geared toward travellers. They have set themselves up so that a customer can log on to the internet using their laptop or handheld device while at the airport, hotel and even on the airplane. While at any given destination there will often be Boingo hotspots at local cafes, bookstores and even campgrounds. A subscriber to Boingo will only have to turn on their computer, launch the free software and they’re online.

As for the wi-fi networks themselves, Boingo offers download speeds that are 100s of times faster then dial-up. They are constantly increasing access points making it easier and easier to find locations to connect from. For someone who’s always on the go this is a dream come true.

The software they provide is easy enough, though like any software there are posted reports of bugs or users who can’t seem to get it running. It searches for hotspots around you and makes connection a breeze—even if your using it for a network other then Boingo and even in your home. For Boingo subscribers, the software also contains a directory of worldwide connection points.

For the average internet user though, this is all flash. Windows XP users will find connecting to various hotspots is easy enough already and connecting to the internet from your house is all most people need. Those that venture to local coffee shops on occasion can often find free hotspots with ease and some companies have already launched wi-fi services that use advertising for income. One can even find hotels that offer free internet access to their guests. But if what you want is something more secure, vast and reliable, or you are in a business that sends you travelling a lot, then Boingo is highly worthwhile and will payoff tenfold.

Boingo Wireless has received praise from newspapers and ezines around the world. Their monthy fee of $21.95 is in the ballpark of what regular in-home internet providers charge. They also offer 24hr option for under $10 and have package deals for all sizes of business, which is really where their biggest appeal would come from.

The Product Trends rating: Four stars. An occassional traveler could research their trip and find cheaper alternatives, but if you travel a lot or simply want the best then Boingo Wireless is for you. ---Reviewed by Phil Pivnick

To try Boingo for yourself, click the image below:
Unlimited 125x125

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